**************: i had mcd's for the last 3 days Me: why??
**************: monopoly game and bestbuy bucks
**************: i have $8 in BB bucks
**************: u can win $3 BB bucks.. odds are 1 in 3
This is possibly the greatest form of mass-promotion and upsell I have ever seen. I'm talking about the McDonald's Monopoly game. The concept is so simple: Buy food you wouldn't normally buy to play a childhood game, and collect property pieces to win the ultimate prize. Even more genius is offering pieces of properties, forcing people to think they have to complete a property to win. "I just need St. James place, and I'll win a Sea Doo jet ski!" This form of essentially grown-up Pokemon keeps you from realizing that there are thousands of New York Avenues, but only two St. James place game pieces in the entire United States.
Now they offer Best Buy bucks as a consolation prize. Just spend $7 on a Super-Sized "Value Meal," and get $2 in Best Buy bucks. Or order some Chinese food for $5, and save your arteries for the same price. On second thought, I can't complete my Monopoly game board with my fortune cookie, so I'll stick to McDonald's.
Winning an Xbox by drinking Mountain Dew is so much more viable...
On a related note, an article on The Worst Breakfast you Can Eat.

No comments:
Post a Comment